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The EU Pledge

A voluntary initiative by 20 leading companies to change food advertising to kids

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WFA Annual Report 2013

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WFA auditing the auditors

WFA shares research results and some guidance in relation to working with media auditors around the world. For more information contact Matt m.green@wfanet.org

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What makes a great brand?

The World Federation of Advertisers has launched Project Reconnect, an initiative where we listen to what people really want from brands and advertising, in order to give marketers practical guidance...

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Global Agency Remuneration 2014

Global Agency Remuneration 2014

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Marketing in the Connected Age

WFA and We Are Social have been exploring the factors that define ’best practice marketing’ in today’s connected age. Our conversations with more than 100 of the world’s top marketers revealed three...

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Marketing in the Connected Age: Succeeding in a Digital World with a New...

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The EU Pledge

The EU Pledge (www.eu-pledge.eu) is a commitment by 21 leading food and beverage brand owners to change how they market their products to children across a variety of media.

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Marketing En La Era De La Conexión

Qué definirá las buenas prácticas del marketing en el futuro? Es parte de "Project Reconnect", preguntamos a los influenciadores de la industria y a sus redes a través de las redes sociales. "Project...

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WFA Annual Report 2014

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Marketing's 7 Deadly Sins

WFA and We Are Social have identified the seven key ways that brand marketing is most likely to annoy consumers. We Are Social conducted a detailed analysis of English language Twitter comments about...

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WFA Annual Report 2015

Have a look at some of the 2015 highlights of our activity at the World Federation of Advertisers

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The EU Pledge 2016

The EU Pledge (www.eu-pledge.eu) is a commitment by 22 leading food and beverage brand owners to change how they market their products to children across a variety of media.

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WFA Brochure 2016

You can’t solve every problem on your own. That’s why our members turn to the collective intelligence of our global network for help and inspirations. Here are some of the benefits of being a member...

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Future of Insights Project

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Customer disengagement

WFA CMO FORUM, Cannes, 23 June 2016

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WFA Annual Report 2016

The World Federation of Advertisers (WFA) is the voice of marketers worldwide, representing 90% of global marketing communications spend – roughly US$900 billion per annum – through a unique, global...

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Global Brand Purpose

New research released by the World Federation of Advertisers shows that marketers around the world overwhelmingly believe purpose needs to be part of a successful brand building strategy.

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Global Intelligence - Data & insights for the new age of communication

The fifth edition of Zenith's Global Intelligence, and the first edition of 2018

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Big data: what multinational clients think

Some highlights from research amongst WFA's multinational member companies, conducted in partnership with The Customer Framework.

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