The EU Pledge
A voluntary initiative by 20 leading companies to change food advertising to kids
View ArticleWFA auditing the auditors
WFA shares research results and some guidance in relation to working with media auditors around the world. For more information contact Matt m.green@wfanet.org
View ArticleWhat makes a great brand?
The World Federation of Advertisers has launched Project Reconnect, an initiative where we listen to what people really want from brands and advertising, in order to give marketers practical guidance...
View ArticleMarketing in the Connected Age
WFA and We Are Social have been exploring the factors that define ’best practice marketing’ in today’s connected age. Our conversations with more than 100 of the world’s top marketers revealed three...
View ArticleThe EU Pledge
The EU Pledge (www.eu-pledge.eu) is a commitment by 21 leading food and beverage brand owners to change how they market their products to children across a variety of media.
View ArticleMarketing En La Era De La Conexión
Qué definirá las buenas prácticas del marketing en el futuro? Es parte de "Project Reconnect", preguntamos a los influenciadores de la industria y a sus redes a través de las redes sociales. "Project...
View ArticleMarketing's 7 Deadly Sins
WFA and We Are Social have identified the seven key ways that brand marketing is most likely to annoy consumers. We Are Social conducted a detailed analysis of English language Twitter comments about...
View ArticleWFA Annual Report 2015
Have a look at some of the 2015 highlights of our activity at the World Federation of Advertisers
View ArticleThe EU Pledge 2016
The EU Pledge (www.eu-pledge.eu) is a commitment by 22 leading food and beverage brand owners to change how they market their products to children across a variety of media.
View ArticleWFA Brochure 2016
You can’t solve every problem on your own. That’s why our members turn to the collective intelligence of our global network for help and inspirations. Here are some of the benefits of being a member...
View ArticleWFA Annual Report 2016
The World Federation of Advertisers (WFA) is the voice of marketers worldwide, representing 90% of global marketing communications spend – roughly US$900 billion per annum – through a unique, global...
View ArticleGlobal Brand Purpose
New research released by the World Federation of Advertisers shows that marketers around the world overwhelmingly believe purpose needs to be part of a successful brand building strategy.
View ArticleGlobal Intelligence - Data & insights for the new age of communication
The fifth edition of Zenith's Global Intelligence, and the first edition of 2018
View ArticleBig data: what multinational clients think
Some highlights from research amongst WFA's multinational member companies, conducted in partnership with The Customer Framework.
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